VIDEO: How to Stay Current with Trends In Ammunition

Keeping up on trends in ammunition will help keep on hand what your customers want but as with all trends, not everything works for everyone, everywhere. Ammunition, like everything else has trends. Following current trends and keeping your customer up to date on what’s new can benefit with an increase in sales and customer loyalty. […]

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from NSSF https://www.nssf.org/video-how-to-stay-current-with-trends-in-ammunition/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Expanding Sales to Women

As women continue to be a growing economic force in the industry today, it’s important to take note of the “bigger picture” in marketing to this segment. There’s a good reason why: Women make up half of all U.S. outdoors consumers. But, did you know an estimated 43 percent of those women have children? Why […]

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from NSSF https://www.nssf.org/expanding-sales-women/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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6 Tips To Ensure Ladies’ Night Success

When it comes to attracting female customers, the greatest challenge facing firearms and sporting goods retailers is the intimidation factor followed closely by safety concerns. Both of these barriers to entry can be addressed with one solution — a ladies’ nighti. If you have considered hosting a range event specifically for women, but aren’t sure […]

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from NSSF https://www.nssf.org/6-tips-ensure-ladies-night-success/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Sighting In Long-Range Sales

For some time now, a certain subset of target shooters has been interested in — even obsessed by — long-range shooting. Recently, however, this interest has become a passion for a larger number of shooters, leading to increased potential for sales of guns, ammo and accessories for the long-range market. “For the past 12 months […]

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from NSSF https://www.nssf.org/sighting-long-range-sales/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Personal Defense Ammo Considerations

When we look back to the days when fear was the driving force in gun store sales, perhaps no segment was harder hit than ammunition. Fresh in everyone’s mind are images of empty ammo shelves — or about to be. At least for now, those days appear to be behind us. Indeed, if there’s a […]

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from NSSF https://www.nssf.org/personal-defense-ammo-considerations/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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VIDEO: How to Expand Sales to Women

Reaching a new customer base like women can expand sales but reaching them means understanding and meeting their needs, not about how they differ from men. Women are a segment of the market that just keeps growing and growing and reaching this market is worth the effort. Expanding your customer base to include this flourishing […]

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from NSSF https://www.nssf.org/video-how-to-expand-sales-to-women/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Gun Buybacks Paper Over Ineffective Gun Control Efforts

Gun buyback programs are back in the news in the wake of the tragic terrorist attacks in New Zealand. As we have discussed here before, the only thing these programs accomplish is to waste taxpayer money on a useless collection of old, broken or simply unwanted firearms from non-criminals. When You Lose The New York […]

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from NSSF https://www.nssf.org/gun-buybacks-paper-over-ineffective-gun-control-efforts/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Bass Pro Shops and Cabela’s Becomes Premier Sponsors of NSSF’s Project ChildSafe

NEWTOWN, Conn., and SPRINGFIELD, Mo. – The Project ChildSafe® Foundation today announced that Bass Pro Shops® and Cabela’s have become Premier Sponsors of the National Shooting Sports Foundation®’s (NSSF®) Project ChildSafe program with a $25,000 donation to help promote safe firearms handling and responsible storage when not in use. The donation from Bass Pro Shops […]

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from NSSF https://www.nssf.org/bass-pro-shops-cabelas-becomes-premier-sponsors-nssfs-project-childsafe/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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NSSF Applauds Introduction of Freedom Financing Act

Legislation Protects Firearms Industry from Corporate Discrimination NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearms industry trade association, praised the introduction of S. 821, the Freedom Financing Act in the U.S. Senate. The bill was sponsored by Sens. Kevin Cramer (R-N.D.) and John Kennedy (R-La.). The legislation would ensure large financial institutions cannot […]

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from NSSF https://www.nssf.org/nssf-applauds-introduction-of-freedom-financing-act/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Bear Den Study Demonstrates the Conservation Contributions of America’s Firearms Industry

Today, I wrestled a bear. It wasn’t big, just five pounds. Still, it had claws and a whole lot of attitude. I joined the U.S. Fish and Wildlife Service’s Tom Decker, a wildlife biologist for the Service’s Wildlife and Sport Fishing Restoration program, and Harry Spiker of the Maryland Department of Natural Resources Wildlife & […]

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from NSSF https://www.nssf.org/bear-den-study-demonstrates-conservation-contributions-americas-firearms-industry/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Shark Hunting

The ABC show “Shark Tank” has earned popularity with viewers of all ages. All different types of audiences appreciate the show, whether for the stories of opportunity and the American dream or the abysmal failures and embarrassments that take place (or maybe both). While obviously made for TV and both vastly over-dramatized and over-simplified, “Shark […]

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from NSSF https://www.nssf.org/shark-hunting/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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NSSF Q&A: U.S. Rep. Doug Collins (R-Georgia)

Editor’s Note: We are pleased to post the latest of our occasional Q&A features with an elected official who supports hunting and the shooting sports. NSSF thanks Congressman Collins (R-Ga.), the Ranking Member of the House Judiciary Committee, for agreeing to talk with us. Who introduced you to hunting/the shooting sports and at what age? […]

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from NSSF https://www.nssf.org/nssf-qa-u-s-rep-doug-collins-r-ga/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Command with Context

In analyzing any complex situation, a good approach is to analyze it both from the top down and the bottom up. Many business owners here may recognize these two approaches, as you likely employed them in developing your pricing: You must ask yourself what the market will bear and where the competition is setting prices […]

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from NSSF https://www.nssf.org/command-with-context/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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On the Campaign Trail and in her Record, Sen. Gillibrand’s Rhetoric Does Not Align with the Facts

Memories are short in Washington, D.C. That is, at least, when it’s convenient for a presidential bid. Sen. Kirsten Gillibrand (D-N.Y.) visited New Hampshire voters last week, trying to make her mark in a crowded Democratic primary field. As a tactic, she decided to demonize firearms manufacturers. We’re not going to stay quiet. Facts be […]

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from NSSF https://www.nssf.org/on-the-campaign-trail-and-in-her-record-sen-gillibrands-rhetoric-does-not-align-with-the-facts/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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How to Attract New Customers with Food and Event Services

You don’t need to run a full-scale restaurant to get people to stay longer at your range — but some food and beverages can go a long way towards that goal! In this video, Jeff Swanson from NextGen Range Consulting discusses the benefits of adding food and event services to your range. When working to […]

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from NSSF https://www.nssf.org/how-to-attract-new-customers-with-food-and-event-services/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Farmers, Ranchers Welcome Gray Wolf Delisting

The gray wolf is back. Last week, acting Secretary of the Interior David Bernhardt announced his intention to remove the gray wolf from the endangered species list, effectively returning population management to the respective state wildlife agencies within the wolf’s range. U.S Fish and Wildlife spokesman, Gavin Shire, commented that the “Recovery of the gray wolf […]

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from NSSF https://www.nssf.org/farmers-ranchers-welcome-gray-wolf-delisting/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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NSSF Statement on Connecticut Supreme Court Ruling in Soto v. Bushmaster

NEWTOWN, Conn. – The Connecticut Supreme Court today reversed (4-3) a state Superior Court ruling and decided in Soto v. Bushmaster that the case can go forward based on the plaintiffs’ allegation that the defendants marketing and advertising of a legal product somehow violated Connecticut’s Unfair Trade Practices Act (CUTPA). The Court’s split decision held […]

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from NSSF https://www.nssf.org/nssf-statement-on-connecticut-supreme-court-ruling-in-soto-v-bushmaster/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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From the Counter: Bear Mountain Sports

“From the Counter” is the NSSF timely industry perspectives from firearms retailers across the country. Our goal is to identify and highlight innovative market strategies helping retailers compete more successfully. Lessons learned will be drawn from an array of regions with diverse market economies in an era of political change. This month, we visit with […]

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from NSSF https://www.nssf.org/from-the-counter-bear-mountain-sports/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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First Shots Complete Kings Gun Center’s Training

At Kings Gun Center in Hanford, California, owner Todd Cotta appreciates how incorporating NSSF’s First Shots® curriculum into his introductory training program gives it a polished look. According to him, if you have the combination of a good existing training program and a good marketing program, “adding NSSF gives a new level of professionalism and […]

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from NSSF https://www.nssf.org/first-shots-complete-kings-gun-centers-training/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Gun Controllers Don’t Really Want that ‘Conversation’

Time and again, we hear from those advocating for more gun control laws who intone with a sense of moral superiority that we need to have a “conversation” on guns. The goal, they say, is to reduce violence, suggesting that they are somehow more evolved. Yet, just this week, some anti-gun activists and politicians were […]

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from NSSF https://www.nssf.org/gun-controllers-dont-really-want-conversation/
For the best source for shooting tips and reviews check out Shooting Authority blog.

source https://shootingauthority.tumblr.com/post/183429622827

NSSF Awards Five-Star Rating to Washington State’s The Range

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that it has awarded its highest Five-Star rating for range excellence to The Range LLC of Yakima, Washington. The heart of The Range is its 15-lane interior featuring action-target technology for optimum client entertainment, a […]

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from NSSF https://www.nssf.org/nssf-awards-five-star-rating-to-washington-states-the-range/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Federal District Court Dismisses Mass. AG’s Motion to Stay

Firearms Retailers, NSSF Federal Suit Against ‘Enforcement Notice’ Goes Forward NEWTOWN, Conn. — The United States District Court for the District of Massachusetts today denied Massachusetts Attorney General Maura Healey’s attempt to stay a federal lawsuit brought by four federally-licensed Bay State firearms retailers and the National Shooting Sports Foundation® (NSSF®). The lawsuit states that […]

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from NSSF https://www.nssf.org/federal-district-court-dismisses-mass-ags-motion-to-stay/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Visit NSSF’s New SHOT Show® Booth at Germany’s IWA Show

NEWTOWN, Conn. — The National Shooting Sports Foundation®’s (NSSF®’s) SHOT Show® will be in a new exhibit space this week at the IWA OutdoorClassics show taking place in Nuremberg, Germany, March 8-11. Representatives from NSSF’s SHOT Show, as well as the Las Vegas Convention and Visitors Authority and Las Vegas Sands, will be at Booth #609 […]

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from NSSF https://www.nssf.org/visit-nssfs-new-shot-show-booth-at-germanys-iwa-show/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Stopping Straw Purchases: Firearms Industry, Law Enforcement Work to Make Our Communities Safer

Buy a gun for someone who can’t and you’ll buy some jail time. The message is simple enough, but for one Philadelphia “straw purchaser,” he just wouldn’t listen. Or pay attention to the warning signs. There were billboards. Literally, 1,800 billboards, in addition to 500 radio ads and 13.3 million digital impressions in the last […]

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from NSSF https://www.nssf.org/stopping-straw-purchases-firearms-industry-law-enforcement-work-make-communities-safer/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Firearms Range Design — The Key to New Shooter Interaction

Like all businesses, firearms ranges are always looking to expand their market. In order to bring in a new crowd, today’s range owners are beginning to build luxury gun ranges, sometimes jokingly known as “guntry clubs.” Added amenities such as members’ lounges and easy access to espresso aren’t just frivolous additions, they are a part […]

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from NSSF https://www.nssf.org/firearms-range-design-key-new-shooter-interaction/
For the best source for shooting tips and reviews check out Shooting Authority blog.

source https://shootingauthority.tumblr.com/post/183290224157

The Benefits of Leadership Vs. Management

As a business owner or leader, one question you probably deal with a lot is, “What exactly do you do?” When I was asked that question in businesses I previously owned or in which I held the top leadership position, I came up with what I thought was a very simple answer: “I create, maintain […]

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from NSSF https://www.nssf.org/the-benefits-of-leadership-vs-management/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Forbes ‘Gun Business Beat’ Contributor Shows Her Bias

Forbes.com contributor Elizabeth MacBride recently produced an essay that says far more about herself than the subject she has been supposedly getting to know over the course of “more than a year.” In “The Second Amendment Is A Marketing Slogan, And Other Lessons from The Gun Business Beat,” we are witness to what happens when […]

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from NSSF https://www.nssf.org/forbes-gun-business-beat-contributor-shows-her-bias/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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Taking Some Me Time

There’s an old business adage in which a CFO is discussing the expenses for team development with his boss, asking, “What happens if we invest in our employees and they leave?” The CEO responds, “What happens if we don’t and they stay?” This juxtaposition in perspective is meant to highlight the great importance of developing […]

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from NSSF https://www.nssf.org/taking-some-me-time/
For the best source for shooting tips and reviews check out Shooting Authority blog.

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