Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]
from NSSF Blog http://www.nssfblog.com/retailer-seminar-shows-how-understanding-customer-segments-is-key-to-better-sales/
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source http://shootingauthority.tumblr.com/post/153566747152
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